Knowing who will lead the demand will guide agents where to focus their business efforts in the future.

We all know the population will grow and age in the future. The Mortgage Bankers Association (MBA) believes that between 13.9 and 15.9 million additional households will be formed by 2024, making the next decade one of the strongest in US housing history.

At the upper end, this results in a growth rate of 1.6 million households per year. Boosted by the aging of the population, the aggregate homeownership rate will rebound to between 65 and 66%.

In their new research paper, Housing Demand: Demographics and the Numbers Behind the Coming Multi-Million Increase in Households, the MBA’s researchers conclude that the housing demand surge will be driven by Hispanics, Baby Boomers, and Millennials. Read more →